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Event data is your No. 1 asset. By creating integrated databases, you can leverage your information to improve event management, increase profitability and create more value for your key stakeholders. You'll find the cover story here - Integrated Databases.

According to a recent EXPO Magazine survey, show organizers plan to spend 14 percent of their budgets on exhibitor sales promotion in 2006, compared with 13 percent in 2005. For details go here - Exhibitor Marketing.

Expo Podcast Technology Editor, Corbin Ball provides us with a great overview of integrated databases. Check out his articles on Event Data Management and Selecting the Right Meeting Planning Technology.