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This week EXPO's Publisher Donna Sanford discusses the cover story from the September issue: "Marketing to Multicultural Attendees". According to the article by Patricia Sherman, the emerging attendee market for both trade and consumer shows is multicultural. Today, one-third of U.S. residents fit that profile. By mid-century, the number will jump to nearly half. So understanding the cultural nuances necessary to reach and interest these markets is a challenge show organizers must meet.
Also in this episode, Expo Podcast Technology Editor Corbin Ball, discusses the impact of social software websites like MySpace, FaceBook, and YouTube on the meetings and event industry.
