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This week EXPO's Publisher Donna Sanford discusses a feature story from the September issue: "Exhibit Sales 2.0". According to the article by Maxine Golding, there are new structures, motivators, productivity tools and performance metrics for selling in the new “event” environment. Donna shares a few tips from the article including how one exhibit sales rep generated $4.5 million in sales over two years.
Also in this episode, Expo Podcast Sponsorship Sales Editor Charles Allen of the C.W. Allen Group addresses the issue of whether a show can have too many sponsorship opportunities.
