Click on the play button above to listen to this week's podcast.
This week EXPO's Publisher Donna Sanford discusses a feature story from the September issue: "Mystery Attendees Refocus Association Show". According to the article by Jody Shee, by deploying innovative research tactics — like mystery attendees — AAFP gained insight on how to improve the attendee experience at its annual convention. Listen now to find out what the association learned and how it’s tackling the issues.
Also in this episode, our technology editor Corbin Ball, discusses HDTV, web video and the video revolution's impact on meetings and event industry. The explosion of new TV and video options, is sweeping society and will have a substantial impact on meetings and events. You can read the entire article by clicking here.
