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This week EXPO's Publisher Donna Sanford discusses a feature story from the October issue of EXPO "Exhibitions Hold Their Ground". According to the article by Heather Kirkwood; In the b-to-b world, shows far outpace publications in revenue growth, but they’re still no match for sizzling e-media, says Veronis Suhler Stevenson’s 2006 Communications Industry Forecast.
Also in this episode, Expo Podcast Sponsorship Sales Editor Charles Allen of the C.W. Allen Group shares what he's found to be the best long-term strategy to maximize sponsorship program profitability while concurrently assuring continued growth in the future.
