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This week Expo Podcast Sponsorship Sales Editor Charles Allen of the C.W. Allen Group explains how small non-profit associations can benefit from outsourcing their sponsorship and booth sales.
Also in this episode, Expo Podcast Technology Editor, Corbin Ball talks about Podcasting and its marketing and revenue generating applications for Show Organizers. A podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added, using an aggregator or feed reader capable of reading feed formats such as RSS or ATOM.
